Latin Award Winner JoAmber Drops New Music Video for Hit Single “Tus Mentiras”

Latin Award Winner JoAmber Drops New Music Video for Hit Single “Tus Mentiras”

Los Angeles, CA – March 7, 2024 ( – Latin Multi-Award Winner JoAmber made waves last spring when she dropped her single “Tus Mentiras,” now, she is back in the game with the release of the song’s music video on March 7th, 2024, Via Trevino Music Group | Ingrooves/ UMG.

The music video “Tus Mentiras” by JoAmber reflects the authentic essence of the rising female Latin star in a unique and organic manner, as she dances and sings to the traditional Mexican cumbia sounds and soft hints of reggaeton. The Music video is produced by Bobby Jones and edited by Shane Sparks. It follows the theme of the single, which was written and produced by Michael Figueroa aka Mikkimusik, and is inspired by the braveness of resilient women who break free from abusive relationships and return to their self-worth.

JoAmber, a multi-genre singing sensation with 18 Music Awards, 6 music nominations, and featured music played over 11 radio stations in the southwest region keeps creating pathways in which listeners can come together and dance. Experiencing exponential growth, the artist has cultivated a substantial fanbase primarily concentrated in the Southwest region, encompassing New Mexico, Texas, Southern Colorado, and California. With strategic plans for continuous single releases throughout the year and an upcoming promotional tour spanning various cities nationwide, she anticipates broadening her audience reach significantly.

This soul-singing survivor is the personification of radiance, resilience, and brilliance. Embodying a renaissance spirit, this accomplished individual is committed to a relentless pursuit of excellence, ensuring that the pinnacle of success remains an ongoing journey with the promise of even greater achievements to come.

The Video is available on Vevo, YouTube and video outlets Nationwide.

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